~The brand invites its channel partners along with 1000+ MBOs across Goa and Maharashtra to participate in this cause~
Goa, October 22, 2019: Van Heusen Innerwear, India’s premium innerwear & athleisure brand from Aditya Birla Fashion and Retail Limited announces its collaboration with Smile Foundations’ ‘Daan Ustav’. Through this campaign, Van Heusen Innerwear’s western region team and Smile Foundation are working to support the education of the girl child. Moreover the brand’s channel partners are playing a pivotal role by participating in this unique campaign. Additionally, 1,000+ MBOs in Maharashtra and Goa have shown interest to be part of Daan Utsav.
Smile Foundation will help drive this cause by spreading awareness on their website and all donors can make contributions directly by visiting their website. https://www.
The festival of lights is here and we hope to light up everyone’s lives by spreading smiles!
About Van Heusen Innerwear:
Van Heusen Innerwear is India’s most innovative and fashionable brand. With style and ultra-comfort at its heart, it’s the perfect addition to one’s innerwear drawer. Each of the four collections designed for men: Classic; Platinum, Signature, and Active; cater to the unique lifestyle demands of a modern-day consumer. The newly launched lingerie collection for women: Cotton Sensation, Luxe and Glam are the embodiments of style, elegance and glamour.
About Aditya Birla Fashion and Retail Limited:
ABFRL is a part of USD 48.3 billion Aditya Birla Group. With revenue of Rs. 8,118 cr. spanning retail space of 7.5 million sq. ft. (as on March 31, 2019), it is India’s first billion-dollar pure-play fashion powerhouse with an elegant bouquet of leading fashion brands and retail formats.
As a fashion conglomerate, ABFRL has a strong network of 2,714 brand stores across 750 cities in the country. It is present across18000+ multi-brand outlets and 5000+ point of sales in department stores across India. It has a repertoire of leading brands such as Louis Philippe, Van Heusen, Allen Solly and Peter England established for over 25 years.
Pantaloons is one of India’s largest value fashion store brand. The International Brands portfolio boasts of – The Collective, India’s largest multi-brand retailer of international brands and select mono-brands such as Ted Baker, Ralph Lauren, American Eagle and Simon Carter.
