Introductions to Trade Show Displays When it comes to displaying items at a trade show, you have many options, from banner stands to literature stands to pop-up displays. You may choose to use more than one type of trade show display unit since each can be used together to give a more full effect and more useful information.
Banner Stands
Banner stands come in an array of sizes and designs. The majority of banner stands are portable, are designed to be set up very quickly and have a practical existence for several trade shows as long as they are treated properly. Deciding on which type of banner stand is best for you is difficult among the varieties available. The main types are retractable, spring-back, and telescopic.
Rollable banner stands are great for creating a floor-standing photo mural. This type has hardware that allows the graphic image to be seen from the floor to the top of the image. The main selling point for this type is that, from the front of the stand, all your potential customers will see is the image. All of the hardware is either hidden or a small portion is at the top or bottom of the stand. Therefore, the hardware is not what is noticed by visitors to your display. The rollable display can also be attached side by side with other rollable banner stands to create a much longer image that can be as long as ten feet or more.
Retractable banner stands may be better if you are seeking durability.
The graphic in this unit is rolled in and out of a metal housing, which is at the bottom of the display. The banner stand’s the lamination is on both sides. This will aid in preserving and protecting the image from any type of damage.
Literature Racks
Literature racks also come in many different styles, designs, and sizes that will enable you to fit all of the literature that you would like to offer to potential customers. Most of the time, trade show literature racks are silver or black and have 3 to 5 pockets. A few larger ones are similar to a magazine rack that you commonly see at the grocery store holding comic books.
The most popular literature rack is probably the Zed Up. This great literature rack has a shelf system that can be folded down and put into its own bag for transport. The main reason this type of literature rack is popular is that you do not have to remove the literature when you are ready to pack up. There are two sizes of the Zed Up; one with three pockets that will hold single brochures and another that will hold larger quantities of literature in each pocket.
You may desire a more sleek and modern design, which would be the Slope literature rack. It is also very easy to transport by just folding the rack flat. It has 3 pockets that will hold literature 10 inches wide by 57 inches high and 16 inches deep. The slope has its own carrying bag as well, for easier transport.
Pop-up displays
There are quite a few different types of pop-up displays that you can enjoy using for your trade show needs. There are five fashionable types that most people prefer, which include the standard pop-up displays; the photo mural pop-up displays; the fabric mural pop-up displays; the commercial pop-up displays; and the 3-D Style Pop-up Displays. Each one has their own unique qualities and style to enhance your trade show experience.
The most common is the standard pop-up. These are normally around 10 feet wide with a curved design. They are usually made with a lightweight aluminium frame, PVC or steel channel bars, individual aluminum, or Velcro fabric panels.
The photo mural pop-up displays are pretty much like the standard pop-up displays except they use photo mural panels instead of the Velcro fabric panels. The photo mural pop-ups draw more attention because of the large format graphics that they use.
With the fabric mural pop-up display, you do not have to worry about set
up as much. The mural is attached to the frame, which makes setting up faster and easier than with the standard or the photo mural style. This also weighs less than most standard pop-ups on the market today.
You can choose from a curved or non-curved design, and most come with their own carrying bag.
Commercial pop-up displays may be what you need, but they are a bit pricey. This type is sturdy and can take a bit more mistreatment or mishandling than other types can.
One of the newest pop-up displays on the market today is the 3-D Style Pop-up Display.
These are similar to the fabric mural displays in that the fabric image is attached to the frame, but you can choose from different shapes such as square or round. Set up is easy and quick. Learning from Trade Show Exhibits