In a scathing video posted on AltRight.com’s YouTube channel, Richard Spencer has denounced Milo Yiannopoulos’s recently announced comeback. Only days ago Milo had announced that he had received $12 million in funding to found a media and public speaking company designed to trigger Leftists and Liberals.
But Spencer sees Milo as a hollow sham, with no real principles or ideology, who will merely serve as a distraction from the real Alt-Right. In his video Spencer warned Milo not to “surf” on the Alt-Right as he did previously when he rose to fame.
“The Altright pretty unequivocally hates Milo,” Spencer snarled. “There may be one or two exceptions but those people are themselves homosexual. Milo and the Alt-Right are not friends. I feel like I do have to say this and I hope that someone takes this little clip out of this video. But Milo is not Alt-Right. Milo has never really been Alt-Right.”
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The Alt-Right “brand” has had an interesting and somewhat tortuous history since it was launched in 2010. At one point, Spencer himself even moved away from it, with the shutting down in 2013 of the original AlternativeRight.com site and the founding of Radix.
This left it up to Andy Nowicki and Colin Liddell to maintain the continuity of the brand, something that was later boosted by the term’s growing popularity on social media and its partial co-option by predominantly anti-Semitic, trollish, Neo-Nazi, “1488” sites like TRS and the Daily Stormer.
Spencer started reasserting his connection to the brand in 2015, and early this year launched AltRight.com, an attempt to unify the disparate strands of the Alt-Right into a coherent package with core principles and characteristics, including White identitarianism, awareness of the Jewish Question, a trollish and ironic sensibility, intellectualism, and a positive assertion of White interests within the “wider moral framework” of Western values.
Milo shares the trollish and ironic sensibility of the Alt-Right, as well as the more “negative” Western values like “freedom” and “individualism,” but is incredibly weak at anything necessary for a healthy and positive ideology or identity.
