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nChinese mobilencompanies have seen increasing market share in the Indian smart phone market.nXiaomi, Oppo and Vivo are among top five selling brands in India. Other Chinesenbrands in the reckoning are Lenovo, One Plus, Huvaie and LeEco. Of these, Opponand Vivo are having great success since last one year. They are also going outnfor carpet bombing when it comes to marketing. You can see advertisements ofnthese two companies on almost every television programs in all languages innIndia. It seems Oppo and Vivo are fighting a serious battle because both ofnthem are luring customers on the same pattern – camera.
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nAlong with Opponand Vivo, there is One Plus which is for high end customers. One Plus has alsongot niche market share, but this brand doesn’t seem to be in direct competitionnwith Oppo or Vivo because of different pricing points.
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nWho Owns Oppo,nVivo and One Plus?
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nYou are wellnaware of the fact that Oppo, Vivo and One Plus are Chinese brands. But, do younknow the parent company. OK. Let me tell you.
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nThe parentncompany of all these three smart phone brands is BBK Electronics.
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nYes, you read itnrightly.
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nThese threenbrands are owned by the same Chinese companies. The battle you see between Opponand Vivo is fake and has been designed to check mate users who are planning tonbuy a smart phone in the Rs. 10,000 – 15,000 price range. You may be left withnvery few options because of heavy marketing campaign.
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nIt must benmentioned here that BBK Electronics also follows the same marketing techniquenin other market also, including in China. However, they are not so successfulnin China as in India. That is why they have opened four manufacturing plants innIndia to satisfy huge demand. One Plus, which is also owned by the samencompany, is not manufactured in India. Rather it is manufactured in China andnexported to India.
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nTo make itnshort, both One Plus and Vivo are wholly owned subsidiaries of Oppo, which innturn is owned by BBK Electronics.
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