The purpose why website owners engage in search engine optimization or
SEO is to have their websites on the top positions of Search Engine
Results Pages, or SERPs. This can be done for specific keywords and is
grouped into two categories: on-page and off-page optimization. The
latter can be achieved by creating back links to the website. The link
will help you increase your site reputation and is very crucial for
landing in the first page in search results. But the basic element of
optimization is the page itself. The on-page optimization is an integral
part of search engine optimization because it is the one that describes
the content of the website and emphasizes the main keyword you are
targeting.
It starts with the identification of keywords
When it comes to SEO, the very first thing you need to do is to pick
your keyword. You need to look for targeted words or phrases that are
connected to your website or your business. By doing this, you will
achieve high search volume. As a rule, you need to optimize each page
for only one keyword since the main goal of SEO is to highlight a
specific keyword in order to relay a message to your visitors and to the
search engine what your site is offering. Aside from this, SEO will
guide you in reaching the top position in search results for your
keyword. On-page optimization is actually a no-brainer and website owner
can achieve the search results position they desire given the right
moves.
Rights ways in using keywords
To be successful in on-page search engine optimization, you need to
put the main keyword at relevant visible and invisible (Meta) page
elements. The best thing to do is to include informative, entertaining
and readable content so your visitors can know what your website is all
about and can easily find the information they need. Your quality
content should also mention your keyword at least 2 to 4 times. Once you
have written your website’s content with your targeted keyword, you
also need to think of a page title that will also contain the keyword.
Then, add a few header tags (h1, h2, h3, and so on) in order to label
paragraphs. And lastly, it is crucial to be careful when using your
keyword. Check the word frequency in order to avoid the excessive usage
of the word. As mentioned, 2 or 4 mentions would be sufficient.
Doing all these will not automatically put you on the first page of
search engines. Google in particular like clear pages that are
informative and easy to navigate. The latter can be achieved with the
simple menu from which you can reach any page on the website in just one
or two clicks.
The purpose of search engine optimization is to tell everyone what
your website is really about. For websites engaged in business, search
engine optimization will help them get as many traffic as possible. The
number of visitors of the website will equate to the success of their
business. Optimization is a cost effective way of introducing your
products and services online. If you are really interested in performing
SEO on your business or personal website, then it is advised that you
follow the right techniques and practices in search engine optimization.