The Attorney General of the State of New York Andrew Cuomo will file suit against Arbitron to stop the company’s rollout of Personal People Meter in the Empire State. New York AG Andrew Cuomo alleges that Arbitron has engaged in “unlawful and deceptive acts and practices” in connection with “the marketing and planned commercialization in New York of the Portable People Meter (PPM) methodology.”
Arbitron plans to commercialize the PPM in New York and seven other markets, including Los Angeles, Chicago, and San Francisco on Oct. 8.
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