You might be wandering the reasons your web site is not getting much
internet traffic. After all your web site took lots of financial and
human resources, but unfortunately like so many web sites, it is quite
unknown and as a result it does not get enough internet traffic to make
it financially viable.
Did you know that about 80 percent of all web site traffic originates from search engines? Yes, it is true! Listing near the top page of
search engines and obtaining the attention of your target audience
should be a main priority for any web site internet promotion.
And the good news about this is that improving a web site position in
search engine pages may be done for free. How? Using search engine optimization (SEO) techniques.
There are many ways to promote a web site. Some promotions are paid and
some are free. Among the free ones, the search engine optimization
techniques enable web sites to become search engine friendly. In other
words, it makes website pages to accept the search engine crawler in a
friendly way. These techniques will be some of the steps one will have
to use to obtain a better position in search engine’s pages, when
searching for specific keywords, related to services or products offered
by a web site.
Search engine optimization steps for a web page:
Title:
The html Title tag is a very important element and must include the most
important keywords or phrases, which best represent the products or
services offered by the web page. It should not contain more than 60
characters.
Keywords:
The html meta Keyword tag should have all the keyword phrases which best
represents the products or services offered by the web page. Avoid
repeating keywords and bad use of capital letters. It should not contain
more than 250 characters.
Description:
The html meta Description tag is a description of the web page, which
will be displayed by the search engine. Make sure it contains keywords
phrases. Avoid repeating keywords and bad use of capital letters. It
should not contain more than 200 characters.
Keywords in Headings:
Keywords in Headings tags (h1) will be interpreted by search engines as
being an important keyword relevant to the web page, and it should be
looked for and indexed by the search engines.
Web page text:
It is a good practice to include informative text one every page, using
natural language and appropriate keywords. It should contain more than
200 words. Informative text should be placed in the html Body section of
the web page.
Keywords in Alt Tags:
Every html picture “img” tag should contain an ALT tag with an
appropriate description. Keywords should always be used when
appropriate.
Keywords in Anchor Tags:
Every html hypertext link “a href ” should contain a TITLE tag with an
appropriate description. Keywords should always be used when
appropriate.
Robots.txt file:
Make sure there is a robots.txt file in you web site directory. This is a
text file created by the webmaster, which will guide the search
engine´s crawler when indexing a web site.
There are some cases in which one might not want to have some web pages
indexed. This way thru the use of robots.txt, one will have control over
which pages will be indexed and made available to the search engines.
User-agent: *
Disallow: /tmp/
Disallow: /data/
HTML code validation:
Search engine’s crawlers become more efficient when indexing web pages
with no html errors. Beware that some html errors can make search engine
crawlers to give up indexing web pages. So it is recommended for those
web pages to be indexed, there should be no html errors.
Links:
Links are very important to search engines. The quality of links and
whether it is reciprocal or not, are important factors in evaluating the
importance of a web page. Links from web sites with higher page ranks
are a plus.
Registering with Directories and Search Engines:
It is very important the registration of a website with directories and
search engine web sites. It is a way of telling the world that your web
site exists. Avoid using automatic search engine/directory registration.
Search engine optimization has become a very important set of procedures
which helps web sites to become more relevant to search engines. To
obtain an increase in internet traffic will take some time. It probably
will take some kind of additional promotion too. But anybody in need of
higher internet traffic, free search engine optimization might be
considered his first option.
Thank you for coming and reading this article Internet Traffic and SEO Techniques! may you deign to read another article the Tittle Generate Traffic from Search Engine !
