Instagram created the IGTV App in 2018 In order to compete with YouTube in the digital sector, However, the app failed to entice consumers. IGTV is presently shutting down as a result of this.
On this occasion, Instagram announced in a blog post that the company’s IGTV app will be discontinued. As part of its attempts to make videos as simple as possible, the primary app provides video content. In a blog post, the company stated that it will endeavour to make it simpler to view clips in full screen mode using Tap to Mute.
On the other side, there is good news for reel creators. Ads on Instagram reels are in the works. As a result, the creators will have an opportunity to profit. Instagram will discontinue IGTV in March.