How to increase sales and build a larger customer base with Instagram.
Instagram is one of the most popular social networks in today’s mobile age. With over 75 million daily users, Instagram has enabled businesses to connect with their customers in a way that has never been possible before. So how can your business benefit from this growing market? Here is a comprehensive list of tips and tricks to take your company to the next level with Instagram.a
The premise of Instagram is easy – users can instantly post and share photos directly from their phones. But there are different strategies to get the optimal amount of followers and get them to share and advertise your products for you.
Optimize Your Profile – There are detailed guides and drawings online to build the perfect Instagram profile. The basics include using the corporate logo as a profile picture, and creating a username that matches the business name, including the company’s website URL in the description, making sure all of your photos are relevant, tagged, and geotagged. Your profile will scroll through all your most popular images, so keep that in mind when posting a post.
3. Use Third Party Applications and Analysis – There are many different tools out there to make posts and manage an Instagram account even easier and more efficient. From photo editing tools to make sure all images are in line with the square format that Instagram uses, for analyzes that provide information on the number of impressions, shares, and hashtags your account receives, it’s free and paid tools to help with almost anything. We especially recommend iconosquare.com, which is completely free.
What should we post?
Now that your business has created an Instagram account and linked it to other platforms and apps you want to use, what will your business post on Instagram?
Creative Use of the Product – Instead of simply posting standard images of your products, try to find new and unusual ways to use the product and share them with your successors.
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Behind the Scenes – Take pictures of the production process or your office cubicles. Have a “monthly employee” and post pictures of them (with the product, or logo in the background, preferably”
3.Related Images – Do not focus solely on images of the product itself. If your brand advertises to be 100% made in the US, post photos of US flags. If you are known to be environmentally friendly, add pictures of recycled goods. The possibilities are endless.
4.Create a ‘Shop Front’ – Use your profile as a digital store front and post colorful and exciting images of products available for sale. Allow customers to look in the window and share the items they want to buy.
Short Videos – In addition to the photos, Instagram lets users post 16-second videos. Sprinkle these among your photos to keep things interesting.
How to Get Fans?
Now that the company is posting quality content, how do you increase the number of followers and expand your brand presence?
1.Coupon Codes – Create “Instagram Exclusive” Coupon Codes for any of your photos. This will encourage users to follow your posts and share them with their friends.
Interact with your successors – Ask questions in captions, and reply to comments. Take followers in the posts related to questions they’ve asked or posts they’ve made about your business lately.
2.Use hashtags – Hashtags are a great way to attract new customers. Instagram users search for records with popular hashtags, so using relevant and popular hashtags as much as possible. The sweet spot is about 3 hashtags per post.
3.Post at the right time – The statistics show that most users log on to Instagram 17: 00-18: 00 on weekdays, right after they get free from work and relax. Post two or three times a day, to avoid spamming the followers feed, and never post the same post twice.
4.Create photo competitions – Invite your customers to post creative photos by themselves using the product, or post photos when they spot your brand in the wild. To reward the winners, send them free company names as shirts and hats.
5.Invite popular users to advertise for you – Find users with many followers and offer them free stuff in exchange for posting photos with your product. Some companies pay popular users to advertise their products a certain number of times per month.
6. Geographically Targeting Your Posts – This is especially useful for new or smaller businesses. Turn on geotagging on your photos, include your business address in the profile, and use hashtags specific to the city you are in. Encourage users to post photos of themselves at your local stores or “check in” with you via hashtags.
Instagram is a unique platform for social networks that businesses have just learned to use to advertise and increase their customer base. By following the tips in this article, even the smaller business can reach a large amount of people and increase their sales without spending a single cent on marketing.
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