The blog-o-sphere is buzzing with news that we are just weeks (if not
days) away from the next Google PageRank update. But what is Google
Pagerank?
It gets complicated. And when I say complicated I mean
Einstein-esque complicated. The Google PageRank explanation isn’t for
the faint of heart. So… if you have heart conditions, blod clots,
emphysema, are pregnant, nursing or could become pregnant… Look the
other way… NOW!
Google PageRank History
Google PageRank was developed in the mid 90’s by Larry Page and
Sergey Brin at Stanford University. The two worked tirelessly for 3
years on an algorithm that could produce a numerical ranking of webpages
based on a number of factors (we’ll get to those in a second).
After a successful prototype was created in 1998, the two went on
to found Google shortly after. The Google PageRank became the standard
by which Google now ranks webpages.
The PageRank Algorithm
I’m going to zoom right through this part because this is where it
gets complicated. I just want to show you the world famous algorithm.
PR(A) = (1-d) + d (PR(T1)/C(T1) + … + PR(Tn)/C(Tn))
where
PR(A) is the PageRank of page A,
PR(Ti) is the PageRank of pages Ti which link to page A,
C(Ti) is the number of outbound links on page Ti and
d is a damping factor
This is the original Google PageRank algorithm as discovered by
Page, and Brin. It has undergone a lot of changes since then, and the
ACTUAL algorithm that is used now remains somewhat mysterious.
So What Exactly Is A PageRank?
Google PageRank is defined by a number from 0-10 (10 being the
highest). It is, essentially, a vote of confidence from the community.
The higher the PageRank, the more “trusted” your site is by Google. That
said, the links from these sites are also highly trusted (more on that
later).
What Does Google PageRank Mean To Me?
PageRank or PR, in short, means EVERYTHING! If you are aspiring to
build a great site that generates tons of revenue and loads of daily
visitors, PageRank is very important. There is a huge misconception
floating around that Google PageRank also determines your search engine
results placement (or SERP). This is not, and has never been true. On
Google alone, it is a SMALL factor. When I say a small factor, I mean it
is only one of a couple dozen factors. None of the other search engines
use PageRank to determine their results.
That said, Google PageRank IS a very important statistic for a
monetized blog or site. It is one of the deciding factors when
determining everything from how much you charge advertisers, to the
overall value of your site if you should go to sell it. Some sites even
charge other sites for a link if their page has a high enough PageRank.
I’ll get into this in a minute.
How Do I Get A High Google PageRank?
Pray! Actually the single most effective way to build a PageRank
all has to do with a very basic blog principle. Write quality content!
It’s that simple…. kinda.
Google PageRank is a system that
relies heavily on links. Incoming and outgoing links are the biggest
factor in your PageRank. You know how I’m always preaching “link love”?
This is one of the reasons (besides my strong desire to better the
community). Every link that comes into your site (linkback, trackback,
backlink) is given a value. The overall value of your incoming links
weighs heavily on your Google PageRank.
Every link is assigned a value based on how high the site that
linked to you is rated. For example… if you had 1,000 incoming links
from websites that don’t have a PageRank, it might not weigh as heavily
as having 100 incoming links from a site with a PR 5. As I mentioned
above, the higher the PageRank, the more trusted the site is. Therefore,
when it comes to incoming links, the higher the PageRank of the links,
the better your chances of increasing your PageRank. The higher your
PageRank, the more leverage you have as a blogger.
There are also factors that you can’t control when it comes to PR.
The older your site is, the more trusted it becomes and therefore, it is
looked upon in a favorable way by Google. Google wants lots of pages,
lots of incoming links to said pages, and lots of internal links to your
pages. That means that you should try to link to as many pages inside
your site as possible. This shouldn’t be hard, because it only helps
your cause. A “recent post” category in your sidebar is an example of an
internal link.
Some people even BUY incoming links from sites
with a high Google PageRank. I don’t condone this on either end though.
For one it costs money and it isn’t really cost effective for a new
blogger. And secondly, the sites that do this are usually punished when
Google finds out.
Conclusion
This was just the basics of how Google PageRank works. I’m no
expert, but it should help you out as you are getting started. I hope
this helps un-mystify PR a little bit.
In closing, I’ll tell you this… The fastest way to build Google
PageRank is to get linked to, A LOT! Also, I mentioned that writing
quality content was the way to build Google PageRank, and here is how.
The more quality content you put into your blog, the more pages you
accumulate. Google likes sites with a lot of pages. Also, the more
quality content you write, the more you get linked to. Incoming links
mean sweet PageRank improvement, and gaining a few awesome readers!
