When you consider some of the changes that have been taking place at
Google recently, it becomes impossible to not to wonder, whether or not
they are deliberately attempting to destroy small business in the US?
While attempting to address the issue head-on, Matt Cutts of Google’s Web Spam team, inadvertently disclosed the sheer volume of people who have noticed this.
Key Points
You
see, there is a massive difference between conspiracy theories and
conspiracy facts. The US gov’t covering up basements full of greys
is a conspiracy theory. The favoritism given to corporations by
Google, and the gross absence of small to medium-sized companies who should be coming up higher in search results, is only as far as a few clicks away.
And
make no mistake, this is not your run-of-the-mill speculation. Scores
of others have raised the same issue, and still, giant businesses and
corporations with lackluster SEO, are consistently soaring above small
and medium businesses who have taken all the proper measures to follow Google’s guidelines.
What Are Google’s Real Intentions
This raises many questions, though two really stand out. First, why
does Google assume that they’re doing users a favor, by inundating them
with even more corporate influence, and fewer listings from local sites
that are far-more optimized? Is it so they can come back in a few weeks
with another Matt Cutts video, talking about a “better user
experience”. Well, that’s great, but most people don’t click on the
local listings (A, B, C, D etc…) and most people HATE big directory
sites. (This is not my opinion, seriously ask anyone!) That is a BAD
user experience.
Let the user searching for a business go to the
actual businesses website to see really what they are all about, rather
than just a 1990’s style Yellow page directory website. Not only that
but forcing the Place listings to the top of mobile searches is not user
friendly. If someone clicks on Places then show them actual “Places”
relevant to where they are! Not only is Google making the “Page 1”
unfair to small business, but pretend you have a company just outside a
major city, the only way they can get to “Page 1” of Google, is
literally by cheating the system and using a “fake” address!
Can Small Business Survives Google’s Changes?
Next, how can Google have the audacity to say that it’s all about the user experience, when the search results that are there, right now,
tell a completely different story. Why would a listing for an
international hardware supply corporation, take rank above real, actual
handymen in a search for “local handyman”? Why do global manufacturers
of highly-chemical cosmetics, often outrank every single listing under
the search phrase “natural cosmetics”?
And as evidenced by the
screen shot below, why would Google expect anyone to believe them, when
they say their only goal is to “provide a better user experience.” Facts are facts,
when you do the math, it’s clear that about 90% of local organic search
results, have been replaced by big corporate dollar PPC and a bevy of
ridiculous directories.
If these are the new rules, what chance does any small to medium business owner have?
Here is a completely random and routine search for Accountants in Rochester NY. As you can see, the first 3 listings are pay-per-click listings (Google AdWords). Then followed by “useless directory websites”. Then these are followed by the Places section (A, B, C, D etc…), and then an additional 4 listings. Of the 7 listings, 6 are “usless directory websites”.
How can it be possible that, on “page 1 of Google” 18 total search results and ONLY one organic Result !?
It looks innocent enough when you don’t pay much attention to it, but
when your business is built upon proper, current and meticulously
thought-out SEO strategies, you can see why many webmasters and small business owners are outraged.
If the folks at Google aren’t intentionally trying to send society into some sort of Orwellian chaos, by making everyone corporation-dependent, then they really need to address these extremely important issues soon.
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