Facebook has released new features that it believes will make the social network “more useful in your everyday life.” So, the company added a recommendation feature that helps users discover new events, places, services, and things to do around them by also attracting their friends.
So, people who will find an event to attend should know that the social network company has built the ticket-buying process more seamless. Moreover, when it is time to interact with a business, users should know that there are new call-to-action buttons they can use.
Andrew Bosworth, Facebook’s vice president of ads and business platform, describes this new tool: It’s Friday night, you don’t have plans, but you have a babysitter, and you’re ready to go. But what do you do? It’s an incredibly challenging process in 2016 to decide what to do, what to actually do, and then you engage in the problem of how to actually do it. We’re worse off now than 10 years ago, when we started to talk about this.”
Moreover, Andrew “Bos” Bosworth, has also declared that people’s current workflow often requires the use of a series of apps to solve the problem of executing activities.
Facebook wants people to participate in their community, not just discus about it.
It’s a time-consuming process of navigating what and how to connect with our friends in the real world,” declared Andrew Bosworth.
So, with approximately 1.65 billion monthly active users, Facebook hopes that it has the capability to solve these problems.
With the new recommendation feature, users will be able to do all kind of new things, from booking a ticket to opening up a line of communication with a business. The recommendation feature will first roll out only in the US, but it will soon extended in other countries, too.
Given the kind of data that they have on people, they believe there is a lot more utility they can provide,” has declared Robert W. Baird, analyst Colin Sebastian, for the Wall Street Journal.
Moreover, another interesting new update for Facebook, is allowing users to order food and tickets directly from the social network. The new upgrade is the last evolution of Facebook’s quest to bring the Yellow Pages back to life.
So, from Facebook Pages, users will be able to order food through Slice and Delivery.com. Native ticket buying could become a huge deal for Facebook, knowing the fact that approximately 640 million people are using the company’s Events feature each month.
Until now, people who are using Facebook’s Events had to log in somewhere else to actually purchase their admission. But, with this new update, people will be able to buy tickets directly from Facebook Events.
With these new updates, Facebook wants to gain a new large number of people to constantly use its services. But, there are also risks to Facebook’s utilitarian strategy.
For example, building more useful features will require Facebook to bolster its search function. Mr. Sebastian has declared that this feature is “still not particularly well-developed.”
