British CEO of Carat starts Britte Maidra 2015
Recently, Dentsu
Aegis Network announced the appointment of its current CEO Margus Samel to the Supervisory Board and the appointment of Siim Saar as CEO of the Baltic Group.One of the priorities Siim brought to the market is the involvement of leading specialists and leaders in group companies.
In connection with the above, we are told that the media agency Carat Estonia will be CEO of Britte Maidfrom 5 November . Britons do not need to be introduced to
the Estonian marketing landscape, having previously worked as a marketing director for Bauhof and for many years as an entrepreneur in sales and consulting services.
“I am very pleased that Britte decided to join us in spite of competing offers. This again shows that the revamping Dentsu Aegis Network is an attractive environment for the best talents in the market. Britte’s long-term marketing and management experience makes him the right person to lead the Carati team through the upcoming changes in the media industry, ”said Siim Saare, CEO of Network Baltics at Dentsu Aegis .
“It’s hard to want a better and more exciting time to enter this world. With a customer view, I know well what to expect from a media agency. Buying and selling classic media is not an advantage for any agency today, we clearly have to offer more. Dentsu Aegis Network offers much more services than media brokerage worldwide. My goal is to make these services available to Estonian clients as well. Carat’s team is strong and has a long track record, and I am honored and pleased to be able to work with this team, ”said Carat Estonia’s new CEO Britte Maidra.
Dentsu Aegis Network (DAN) is one of the leading marketing communications agencies in the Baltics.The Group connects the international media agencies Carat and Vizeum, the digital agency iProspect and Isobar and the analytical company Data2Decisions.DAN’s major customers in Estonia are Ferrero, Bauhof, Maxima, Mondelez, Berlin Chemie, Bigbank, General Motors, Lego, Philips and others. Dentsu Aegis Network operates globally in 123 countries and employs over 27,000 people
