The technology group Apple could soon bring another product on the market. The references to your own radio service increase suddenly. Soon Apple could conquer the American market with its own radio service.

First signs of radio service found while cracking the current software

Last month, two hackers managed to crack the new Apple iOS 6.1 operating system. They came across two buttons that point to an early release of a radio service. In the music application, the two hackers, with the introduction of the new jailbreak for the current operating system software, found two controls with terms related to the term radio.

In addition, the corresponding hardware is marked with a radio symbol in the form of a radio antenna. The found files are currently only on the iPad again, on the current iPhone, the files are not represented.

The existence of iTunes hangs by the thread

It can not be ruled out that Apple will enter the market this year with its own radio service. Several music providers, such as Spotify, Juke and Simfy, have reduced Apple’s iTunes market share over the past year.

The in-house music shop iTunes builds on the fact that users can download music for a fee. With free streaming and millions of different songs, free music portals are currently catching on. Apple needs to innovate so that one of the key growth industries continues to make a profit.

So we can be curious if Apple will soon be marketing a radio. First marks on it give various free streaming offers on iTunes, with which Apple experimented for months.

Apple wants to offer its own Internet radio

Apple plans to offer its own Internet radio for the future, according to a Wall Street Journal media report. Currently the negotiations with the record companies are underway, they must still inspire Aplle of the idea of ​​a free Internet radio. However, discussions with the music industry have only just started, and if the parties agree, it will take months for the internet radio to start.

The idea of ​​Apple is to give the company an advantage over the strong competition to maintain and expand its market position as the world’s largest music retailer. Here, Apple is trying with its iTunes to adapt to the current customer behavior, it is used more and more streaming offers, the downloading of music falls behind it.

The high license fees Apple have previously held by its own streaming service

The idea of ​​Apple is similar to the Internet Radio Pandora, here is displayed for music advertising and the customer must put together his own playlist. For this test Apple already for several months free streaming offers with Itunes, this advertisement is to inspire the user for new music.

However, Apple has not yet started a large streaming service, the entrepreneurial risk is too high due to the high royalties to the music companies. With the license fees, the competitors of Apple, for example, Spotify and Pandora, also to fight. Whether the free Internet radio will be available only in the US, or in Europe, is not known.

The technical prerequisites for the planned streaming service are already available, which has already been extensively tested at several live concerts. The Apple Portal ITunes Match was also similar to the new business idea, where Apple users could download music for a certain fee.
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