One of the criteria for the NST-Peugeot Design competition is how well you weave Peugeot’s design DNA into your concept car’s final design. Design DNA is done not just for stylistic sake but it helps enforce a brand identity that helps people relate where the car is coming from as well as establish the brand’s on-road presence. And no car manufacturer sticks stubbornly to their design DNA quite
Porsche Sport Turismo concept and Design DNA
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