· Consumers won attractive prizes every minute, hour, day, week and fortnight
· The month-long campaign had a swanky car as a bumper prize
· Mr Lokesh from Chandigarh is the winner of their grand prize
Ludhiana, October 18, 2019: Country’s leading bread and biscuit maker Bonn Group’s highly engaging month-long campaign ‘Bonn Bread Khao Har Minute Inaam Pao’ has finally came to an end with Mr Lokesh from Chandigarh being crowned as the winner of their bumper prize. The initiative helped in developing a new customer support across their markets in Northern India and creating awareness about their wide-range of products that are available in the market.
This innovative campaign resonated with brand’s philosophy of providing the best to its consumers and builds a confidence and trust ability among audience. Under the campaign, customers had to purchase any of the Bonn breads –BONN Prime Time White Slice Bread, Premium Sandwich Bread, Brown Hi-Fibre Bread, Garlic Bread, Multigrain Bread, AttaWholewheat Bread, Healthy Slice Bread and had to send a SMS, writing BONN (SPACE) along with the offer code, to 8652631525.
Bonn offered every minute prize – Paytm Cashback Rs. 30 and every hour prize – Paytm Cashback Rs. 50. Besides, the campaign also had every day prize – Gold Coin, every week prize – Mobile Phone, every Fortnight Prize – Two Wheeler along with a bumper prize – Car.
“We are elated to announce Mr Lokesh, Panchkula as the winner of our bumper prize. We congratulate him for winning the car. The campaign helped us to touch base with our customers once again. This campaign helped us to lead towards the aggressively eyeing turnover of Rs 1,000 crore in next two years and it is driven by diversification of products and expansion across the country. This campaign gave a fresh appeal to the brand and also enabled to retain the existing customer and developed a new consumer base” said Mr Amrinder Singh, Director, Bonn Group of Industries.
About Bonn Group
BONN is a quality driven FMCG Company which was founded more than three decades ago in 1985 by the visionary Mr. Manjit Singh. The brand ‘BONN’ has become synonymous with Bread& Bakery in many cities in North India where the company enjoys a dominant market share. The head office is based in Ludhiana. The Group produces a range of food products including Bread, Biscuits, Cakes, Rusk and Cookies that are sold in India and exported to about 55countries in over three continents.The company, the winner of National Award for Quality Products from the government of India, has certifications like HACCP by ‘DNV’ (a certificate body of Netherlands) and ISO 9001:2000certifications by ‘DNV’. It is also approved by Bureau of Indian Standards and has also got BRC Certification.
The company has 11 manufacturing plants spread all over north India. The company is fully integrated having its own fleet of more than 500 trucks and an in-house setup for developing for packaging.
BONN Group is a pioneer in starting production of cookies on an industrial scale in India. The company is deemed to become the most preferred FMCG Food Brand with Pan-India presence in the near future with bread, biscuits, Cake, Rusk and other products.
Understanding the changing consumerism, the company has introduced La Americana Gourmet which comes with “NO ADDED Preservatives” targeting consumers looking for lifestyle food products.
