July 30, Vilnius
Global network Dentsu Aegis Network, which manages communications planning agencies Carat and Vizeum in Lithuania (since March this year – and iProspect), achieved the fastest growth in the country last year, showing data from research company RECMA analyzing agency results.
The total turnover of the Dentsu Aegis Network group of companies in Lithuania jumped up by 18 percent.and overtook other global networks operating in the country, which recorded a more modest 11%. and 8 percent growth. The market share of Dentsu Aegis Network increased accordingly to 19 percent.
“We are always guided by two basic principles: we do not share empty promises with our customers and we give top priority to quality of service. We are delighted that this has proved its worth – not only have we been able to offer the services that meet the needs of the market, but we have also been able to perform them qualitatively, to gain and maintain the trust of our customers. The reputation of our trusted partners has enabled us to work more actively with our existing customers and attract new ones, and we have secured stable growth, ”said Rita Jermakaite, director of Carat.
Carat’s turnover in Lithuania grew by 16 percent last year, and the number of employees increased from 20 to 22. Vizeum’s turnover jumped as much as 20 percent, and the number of employees increased from 15 to 20.
“Using our international network of knowledge and experience, we have strengthened our staff team and expanded the range of services provided, especially in digital communication and research. This has opened up opportunities for our clients to offer and successfully implement effective large-scale integrated communications projects, which have greatly contributed to our growth, ”said Saulius Šukaitis, Director of Vizeum.
In the Baltic States, the turnover of agencies managed by Dentsu Aegis Network was also the fastest in the market and reached 28 percent. The fastest growing turnover in Latvia was 37 percent. Carat grew 17 percent in this country and Vizeum grew 70 percent.In Estonia, Dentsu Aegis Network grew by 28 percent.(Carat 20 percent, Vizeum 42 percent).
Dentsu Aegis Network is a global network of communications planning agencies operating in 110 countries and uniting 69 brands, three of which operate in Lithuania – Carat, Vizeum and iProspect.The network employs 23 thousand people. and its total income amounts to EUR 1 billion. pounds sterling.
