Does your business consider registering an account on Instagram? Or have you just registered? Instagram is a great medium to promote your business and increase sales, but how to achieve success? We’ve come up with five tips on how your business can become Instagram masters.
Key points
1. Consistent and regular posting
On Instagram – as on any other social media – it’s important to post the right content. On Instagram you can’t post links or external content as you do on Facebook or Twitter, you need to find other methods to attract the attention of your target audience. The pictures and videos work very well, as long as you bet enough. By this we mean that it is important not to focus on one type of content, but expand the horizon for what kind of content you should post.
We have made some examples:
– Do you sell food-related products? Post content with recipes for different dishes.
– Do you sell clothes? Post fashion images, not just different products.
– Do you sell hair products? Focuses on hair styling and hairstyles.
One tip is to not only focus on the product, but on topics around their industry and business.
Poster Tips:
– Product launches or sneaking of new products that have not yet been launched.
– Pictures of fans doing something special.
– Pictures of employees working to create personality around the company.
– Pictures of other companies selling their products (B2B)
As with any other social media, posting regularly and consistently is important. It is easy to get frustrated when the results don’t even come, but you won’t get 5000 followers in a day – so don’t be discouraged! Keep your content relevant, useful and post smoothly, at least three times a week. This is a starting point for success on Instagram.
Use a multi-channel strategy. This means that you are ready to promote your Instagram profile on other media. Pictures and video work on many other media – Twitter, Facebook and Tumblr – so link your Instagram to these channels. This is easily done on sharing settings in the application. See picture below:
2. Collaborate with other companies, bloggers or experts in your industry.
If you are a small or large company, it is always good to get in touch with people in your industry, to build knowledge and trust in your company.
- Share each other’s content and tag with @company name
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Share photos where famous people use your product. Here it is important to add that there are people with many followers on Instagram;
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Contact bloggers with tagging and hashtag. Get their attention.
Such collaborative agreements are a great way to spread your message and build a quick knowledge of your business. A tip is to find people who represent the same as you and can represent your business in a good way.
3. Use the right Hashtags – not spam!
You’ve probably seen many companies filling multiple lines of hashtags – we don’t recommend this tactic. Stick to three relevant hashtags per image, you want to reach your target audience and not just achieve many followers. Although using #love can make many people see the content, you will not reach the target audience. Fewer hashtags make reading faster and easier for the reader to understand.
instagram hashtag
A good tip is to use hashtags tools to find relevant hashtags for your business. Iconosquare is a simple and free tool that lets you search through thousands of hashtags. Always use your business as a hashtag, so that others can use the hash tag as popularity increases. It is important to try out a bit and see which hashtags work.
4. Take care of your audience.
With the audience, we mean those who have chosen to follow you on Instagram, those who engage in their content. Give them reasons for continuing to follow and engage in content.
– Send discount codes or small gifts
– Provide exclusive content, which will not be posted anywhere else.
– “Regram” pictures from the consequences. Review the photos of the follower and post the picture on their wall.
– Be personal, not just focus on sales.
– Arrange competitions.
This is an important aspect of Instagram and on other social media. It is important to take care of those who have chosen to follow you, not just focus on getting more new followers. You are more likely to pick up new followers because your current followers like and share the post. So always take care of your fans 🙂
5. Analyze everything you do on Instagram.
One of the most important aspects of conducting digital marketing on social and digital channels is tracking or analysis. Without this you will never be able to see if you are doing something good or bad. There are many tools that offer this, we recommend nitrogram, for analysis of Instagram. There are several tools that offer this, so search a bit and find the one that suits you best. If you do not want to use such tools, it is important to keep an eye on likes, shares and comments. Then you will easily see what works and not. Contact us if you would like an introduction to analysis of Instagram 🙂
Conclusion.
Instagram is a great branding tool and is not as “pushy” as Facebook. The pictures speak for themselves and are helping to create an impression among the target group. You get an easy way to achieve higher position in your segment’s head, and hopefully “top of mind”. Your company can improve its position in the market and differentiate itself from its competitors.
Follow the big brands and see how they use Instagram – an easy way to find inspiration and tips. Advertising will soon be launched globally, so it’s okay to read it up now.
Happy Instagramming!
